ite Queen Writes abut Teens - Pt 1 of 3
by Freda Douglas 8/14/2007 / Family
Freda Douglas is an accomplished writer. She has extensive self written articles posted on the Internet, including www.faithwriters.com. She had a book "Cherish the Past", still available at Amazon.com, published in 2002, and her second book "Winds of Change" due to be released before the holidays 2007
Many years ago, when I owned a pizza shop for twenty some years, I became interested in information and statistics about teenagers. Although that has been years ago, and I am old enough to be a grandmother now, I felt some of my readers, especially those in business that cater to that age group, would like to read some information I found recently.
U.S. teens controlled an estimated $169 billion in disposable income last year or $91 per week per teen according to a study by TRU.
So where do these kids get their money? The major sources of teens' income are: parents on an as-needed basis (47 percent); odd jobs (41 percent); gifts (41 percent); part time jobs (28 percent); regular allowance (25 percent); and full-time jobs (11 percent), according to TRU. The average young consumer spent $84 per week. Some $57 of that was their own money, while they received the remaining $27 from their parent
And unlike kids of the past, they are free to spend. 22 percent of U.S. teens have credit cards while in high school.
But this group is hard to get a handle on.
Maybe that's why researchers have devoted a lot of effort to trying to understand this highly coveted group.
Here are some basic things you need to know about teens.
They are very wired and likely to stay online for longer periods than adults.
They are more likely to access the Internet from different locations.
They participate in a wider range of online activities.
They are more likely to adapt quickly to new technology, and embrace its changes.
They multitask while online.
They are fickle and not necessarily brand loyal.
They are savvy and often distrustful of traditional advertising methods.
No other age group matches teens' enthusiasm for the Web or their use of broadband connections. About 21 million or nearly 87 percent of the 12-17 age group is online, many at least twice a day, according to a recent Pew Internet & American Life study. That's more than the activity of 25-to-29 year olds, which have an 85 percent penetration. And 49 percent of teens have high-speed connections at home. That's more than any other age group
A Burst Media survey from June of 2006 reports that 69 percent of Web users (13 to 17 years of age) said if they had no Internet access outside of school it would "ruin" or make their day "not as good." Bummer, dude.
Among teens who go online from home, friends' homes, libraries and other locations outside of school, more than one-third (37.4 percent) say they spend three or more hours per day on the Internet.
Teen males are more likely than teen females to say they spend three or more hours per day on the Internet 39.9 percent versus 34.7 percent. Additionally, nearly one in five (17.9 percent) say they spend between two and three hours online; one-quarter (25.1 percent) say they spend one to two hours online; and 19.6 percent say they spend less than one hour per day online outside of school.
And while spending all this time online kids are multitasking Web surfing, watching TV, sending emails, listening to music, sending instant messages and doing homework
"Corralling these distractions to minimize their disruption is a significant challenge for marketers," Chuck Moran, Manager of Market Research for Burst Media,
says. "Marketers should use the Internet to create a central content point for teens on a variety of subjects and interests. By doing so marketers can then develop integrated marketing campaigns with advertising creative and programs referencing a central platform and working in tandem to get teens' attention."
This is the first of three articles about teenager's information and statistics. Be sure to read the next two. By the time you finish reading all the articles there is not a doubt in my mind you will understand more about what makes teenagers tick than you did before.
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Freda Douglas is a published author. Her first book "Cherish the Past", still available on Amazon.com, was published in 2004. Her second book "Winds of Change"
is now available at your local book store by using this ISBN # 978-1-60145-367-9