"Here comes the bride." Music cues the bridal party; they begin a stately march down the aisle, and honored guests stand. All eyes are on the bride; she is the center of attraction. Those attending the wedding ceremony barely notice the groom.
Here comes the groom. Behold him. "But while the bridegroom was delayed, they all slumbered and slept. And at midnight a cry was heard: 'Behold, the bridegroom is coming; go out to meet him (Matthew 25:6 NKJ)!" The church in anticipation cries out; here comes the groom!