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Technology PR: Drupal Tools for Going Viral With Your Content

by Stewart Martin  
2/21/2011 / Education

One of the many advantages of using the Drupal platform for building your website is the variety of modules and other tools that are available for customization. Drupal modules are a driving functionality force for your website from customizing views and page titles to content creation kits and an SEO checklist. They're free for download and usage, allowing for nearly endless tinkering and tuning with your Drupal site.

If your firm specializes in technology-focused niche markets, it's even more critical to keep up with the growing needs of this crazy Web 2.0 world we live in. Sharing content through an online community will help you establish authority, expand your audience, generate leads, attract investors, and solidify brand advantage. But, you need the right tools to make it easy for your readers to pass along your content through their own social networks. As more of your content goes 'viral,' you will build a solid community of brand fans that help spread your message and your business.

Use the following technology PR Drupal tools to go 'viral' with your content, while building your brand community:

ShareThis Module

The ShareThis Drupal module allows you to implement the ShareThis bookmarking utility on selected node types. Visitors who enjoy a piece of your content can easily share it on a variety of different social sites like Facebook, Digg, Reddit, Del.icio.us, Myspace, Technorati and Stumbleupon.

You can select the node types you wish to display by turning the ShareThis module on or place a ShareThis block if you wish to keep the content from going viral. The ShareThis module provides a great tool for building your brand community by giving your visitors an easy method to spread your word for you. It can be downloaded at http://drupal.org/project/sharethis.

AddThis Button

Another great Drupal tool for building your brand is the AddThis Button. Install this button and let it do all the hard work for you! The AddThis button spreads your content across the Web by making it easier for your visitors to bookmark and share it with other people ad nauseum.

It is a simple, yet powerful, button that is very easy to install, and provides valuable Analytics about the bookmarking and sharing activity of your users. It also helps your visitors create a buzz for your site and increase its popularity and ranking. It can be downloaded at http://drupal.org/project/addthis.

Add to Any Share/Bookmark Button

The AddtoAny's Share/Bookmark widget helps readers share, save, bookmark, and email web pages and stories using any of the 100 or more social media platforms. This button comes with a customizable Smart Menu, which places the services visitors use at the top of the menu, based on each visitor's browsing and sharing history. This module can be downloaded at http://drupal.org/project/addtoany.

For more than ten years, the technology PR firm MediaFirst has been combining creativity and engineering to deliver great public and media relations for technology firms in their respective niches. If your firm needs help building an online brand community with viral content, select MediaFirst for your next technology PR campaign.

Ethan Luke. Technology Public relations - MediaFirst is a high-tech, public relations and marketing services firm with unique abilities that best publicize and promote the business of your technology.

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